KSI vs Tommy Fury PPV Buys: Crossover Fight Reportedly Generated 1.3m Buys
KSI vs Tommy Fury PPV Buys Reported As 1,300,000 In Monumental Success For Misfits And DAZN
Tommy Fury scored a controversial decision win over Social Media sensation KSI in their DAZN PPV headliner this Saturday at the sold-out AO Arena in Manchester,
Fury, who was deducted a point in round two for hitting behind the head, won 57-56 (4 rounds to 2) on all three of the judges’ scorecards – although it was incorrectly announced as a majority decision win for Fury.
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The fight was difficult to watch with minimal action. KSI was bouncing and attempting to land with overhand right whilst Fury was hesitant to initiate attacks. A lot of holding took place and the rounds were scrappy.
‘Robbery’ was the word used by the KSI team and DAZN CEO Joe Markowski. And although probably more people had KSI winning than the amount that had Fury winning, robbery it was not. A very close bout that could’ve gone either way.
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KSI vs Tommy Fury PPV Buys
According to Happy Punch, KSI vs Tommy Fury generated 1,300,000 pay-per-view buys.
It is unclear whether this number is solely UK or globally. If it is only domestic PPV buys, KSI vs Fury likely sets a new UK pay-per-view record overtaking Anthony Joshua’s 2017 Wembley Stadium fight with Wladimir Klitschko.
More likely though, the number is a global number which is still mightily impressive and DAZN will view it as a huge success for their platform as the majority of viewers would’ve subscribed to DAZN to buy the fight, likely adding ~800k new subscribers in addition to the tens of millions of PPV revenue.
1.3m buys also makes it the biggest PPV on DAZN in terms of buys, overtaking Canelo vs GGG 3 which amassed 1.06m purchases.