Today marks a pivotal moment in sports entertainment history as WWE, a part of TKO Group Holdings, Inc. and Netflix unveil a groundbreaking partnership. Beginning in January 2025, WWE Raw, the iconic wrestling program, will transition to an exclusive streaming format on Netflix. This transition signifies Raw’s first departure from traditional linear television in its 31-year history, heralding a new era in how wrestling content is consumed globally.
WWE Raw On Netflix Starting January 2025
Under this landmark agreement, Netflix becomes the exclusive host for Raw in several major regions, including the U.S., Canada, the U.K., and Latin America. The deal also indicates further expansion into additional territories over time. Moreover, Netflix will house all WWE programming outside the U.S., encompassing weekly shows such as SmackDown and NXT, along with premium live events like WrestleMania, SummerSlam, and Royal Rumble. WWE’s critically acclaimed documentaries, original series, and upcoming projects will also be available on Netflix internationally starting in 2025.
TKO President and COO, Mark Shapiro, described the deal as a game-changer, effectively marrying WWE’s engaging content with Netflix’s expansive global reach. This partnership is expected to significantly influence the media industry, expand WWE’s viewership dramatically, and introduce weekly live shows to Netflix’s repertoire.
Netflix’s Chief Content Officer, Bela Bajaria, expressed enthusiasm over the inclusion of WWE Raw on their platform. With Raw’s diverse and dedicated fan base, the collaboration between Netflix’s global platform and WWE’s engaging content is set to maximize joy and value for audiences and members alike. Bajaria highlighted Raw’s unique fusion of live-action and storytelling, which is available throughout the year.
Nick Khan, WWE President, commended Netflix for its proven excellence in storytelling. The streaming service is seen as an ideal platform for catering to Raw’s enthusiastic, ever-growing fan base in the long term.
Since its inception in 1993, WWE Raw has become an emblematic show in sports entertainment, broadcasting over 1,600 episodes. Raw is known for its blend of scripted drama and unpredictable live action, contributing to the rise of numerous wrestling superstars like Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair.
Presently, Raw reigns as the number-one show on the USA Network, drawing in 17.5 million unique viewers annually. It is particularly strong in the 18-49 age demographic, vital for advertisers, and maintains a consistent presence on social media with WWE’s global following exceeding one billion across various platforms.
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