Adam Cole was revealed as The Devil at the Worlds End PPV in the show’s closing moments.
Adam Cole Is The Devil
MJF was set to defend the AEW World Championship against Samoa Joe at the Worlds End PPV, and he had his tag team partner and best friend, Adam Cole, out at ringside supporting him. The champion was unsuccessful in his defense, thus ending his reign at 406 days – the longest in the title’s history.
Following the match, MJF and Cole embraced in the ring before being ambushed by The Devil’s Masked Men. The lights went off and, by the time they came back on, Cole was in a more authoritative position than prior.
This confirmed that Cole is The Devil, who has had his identity remain a mystery until now. The Masked Men also revealed their identities to be Roderick Strong, Wardlow, and the newly-minted ROH Tag Team Champions Mike Bennett and Matt Taven.
The group then proceeded to beat down the now-former champion MJF before the show ended.