Earlier this week, WWE and UFC officially merged under a new company by the name of “TKO” with Endeavor acquiring both companies. Following the news, WWE executive Nick Khan went on the Bill Simmons Podcast to talk about the merge and had some interesting suggestions about a “AllStar” type weekend.
Nick Khan On WWE And UFC AllStar Weekend
WWE has their WrestleMania Weekend once a year, while UFC has their International Fight Week once a year. Both weekends are packed with multiple shows and events, including meet and greets and the Hall Of Fame, all in the same city for fans to enjoy. But, now that there’s been a merger, what if UFC and WWE had a AllStar type weekend together? WWE’s Nick Khan spoke on this possibility saying “The conversations are just beginning now. Everybody wanted to make sure that we got all the regulatory approvals in place. Department of Justice approval, SEC approval, a couple of international approvals that we needed and obviously, we got all of those. The conversations are happening now. Yes, what everyone envisions is, can you set up an all-star TKO weekend where SmackDown goes on Friday, UFC on Saturday with pay-per-view, and WWE goes with a premium live event on Sunday. Can you do that from the same city? Certainly, a lot of cost efficiencies there in terms of production, but a lot of revenue efficiencies in terms of upside there as well,“
He continued; “Certainly, the fighters and WWE superstars stay separate. Could you have a Ronda Rousey or Brock Lesnar come along who can cross from one to the other? Sure, but that’s a once-in-a-decade type of thing. In terms of production, [UFC Exec VP/Operations & Production] Craig Borsari and [WWE Line Producer] Kevin Dunn, they’ve had a number of conversations on those efficiencies, how it might look, how it might work. Hopefully, we have some news on that in a couple of months.”
Nick Khan went on to speak about the possibility of them having a show the same day, but not in the same area; “Ideally, what we like, especially if you look at the international expansion of WWE’s premium live events and UFC’s already expansion, you could see a lot of events of ‘WWE is going at 3pm eastern from an international location, UFC is going at 8 eastern domestically,’ or the opposite of that. We like that too because you have two gates, two merchandise, in theory, if you get a government subsidy for the international or domestic show, you have that and boom, both events are right there. By planning in advance, I don’t believe we’ll trip over each other in any way,”
This could be a massive money maker for TKO, even if there isn’t much cross-over from the fans, having big money coming in from WWE and UFC on the same weekend could be a huge success. Plus, the lucky city to hold the events would bring in huge revenue for their local locations, hotels, restaurants, etc. So, no city would pass up that opportunity.
From: Brady Alexander