THE FOUR-HORSE RACE: How The Landscape Of UK TV Rights For Premier League Football Looks Weeks Out Of The Auction
£4.5bn was raised in 2015 – the last time that the Premier League’s domestic rights went to an open auction. Sky Sports, BT Sport and Amazon Prime claimed the seven packages and 200 games between them with Sky owning the lion’s share of four sets of rights, BT two packages and Amazon Prime a single…