DAZN Virgin Media: Selected Set-Top Boxes To Carry Sports Streaming App In The Future
Virgin Media O2 and DAZN have today announced a distribution deal which will see a selection of Dazn’s top-quality boxing and combat sports available to Virgin TV customers as PPV. Anthony Joshua’s bout with American Jermaine Franklin this Saturday at London’s O2 Arena will launch the new partnership between the media giants.
Joshua vs Franklin will be made available for Virgin TV customers to watch as a PPV add-on through their TiVo, V6, Virgin TV 360 or Stream set-top-box for £19.99. The purchase will include access to the fight as well as allowing customers to redeem one month’s access to DAZN via the app.
As part of the agreement, there are plans in place for DAZN’s app to be made available for download on selected Virgin Media set-top boxes in future. This comes just a week after the announcement that the sports streaming giant have launched a linear channel on Sky TV.
Shay Segev, Group CEO, said: “DAZN is on a mission to bring top quality sport to as many fans as possible and become the world’s sports destination platform. With Virgin Media O2’s incredible scale and reach, Dazn will be in more UK living rooms and on more screens; and Virgin TV customers will have access to even more great sport. Starting our relationship with the Joshua versus Franklin fight is a real statement about the quality that DAZN will offer fans.”
David Bouchier, Chief Entertainment TV and Entertainment Officer at Virgin Media O2, said: “We’re always looking to offer our customers access to all the best sport and entertainment, and with the Joshua vs Franklin fight set to be a showstopper, there’s no better way to kick-off our partnership with Dazn so that Virgin TV customers can enjoy every bit of the action – with lots more to come in future.”